The romance of safari is a dream that I have returned to many times. It is an adventure, a world of refinement set against a rugged and powerful landscape.
— Ralph Lauren

In 1984, Ralph Lauren introduced his first Safari apparel collection — a groundbreaking fusion of the spirit of travel and adventure with an effortless and timeless elegance. Today, he continues to expand his signature aesthetic with two new models of the Ralph Lauren RL67 Safari Chronometer timepiece.

The RL67 Safari Chronometer with khaki-colored dial carries on the integration of design motifs expressive of the Safari collection. Possessing a uniquely vintage look, this timepiece has an “aged” steel case made possible by a technical treatment that transforms the blackened steel into a sublime patina. The azuré matte-varnished khaki dial glows with a warm subdued light and complements the case with black Super-LumiNova® hour and minute hands. Adding to the utilitarian look is a bright orange second hand that points to bold Arabic numerals. Under the screwed-down case back is the mechanical self-winding Caliber RL300-1 with a power reserve of 42 hours. Each movement is certified by the COSC, the independent Swiss testing center that uses rigorous standards to ensure the reliability and precision of watches. The movement is also hand-decorated with vertical Côtes de Genève stripes and circular graining known as perlage. Water resistant to 10 bar, this timepiece is available in both 45mm and 39mm case sizes and offered on a luxurious brown alligator strap.

The RL67 Safari Chronometer with camouflage dial is another striking new edition to the Safari timepiece collection. The azuré camouflage pattern on the dial is an extension of Ralph Lauren’s well-known ability to combine elegance and fashion with utility. As with all RL67 Safari Chronometer models, the model with camouflage dial features a case with an “aged” blackened steel finish, and houses the RL300-1 self-winding chronometer movement. Offered on a dark olive green alligator strap, it is also available in both 45mm and 39mm case sizes.

Launched in 2013, Ralph Lauren’s first RL67 Safari Chronometer watch featured an azuré anthracite dial finished with a matte varnish. The signature blackened “aged” finish on the stainless steel case was intended to express the integrity of a beautifully made tool intended for daily use. The original RL67 Safari Chronometer is also available in both 45mm and 39mm case sizes, and is beautifully finished with a faded olive green canvas strap that pays tribute to the visual accents of an explorer’s shoulder bag. An additional selection of canvas straps is available separately, including blue, black and faded versions known as “watered down” — all lined with leather. Each of these colors, including the classic olive green, was carefully chosen by Ralph Lauren to convey the authentic spirit of safari and the appeal of a well-worn canvas strap.

The robust “aged” black steel cases, understated refinement and practical details, such as the clear dial display and precision movement, make these Ralph Lauren RL67 Safari Chronometers the ideal timepieces for any adventure. “When I started out as a designer, I dreamed of going to Africa, to safari,” says Ralph Lauren. “Safari is about living the life you want and pushing yourself beyond your limitations. It’s the dream of experiencing the wild and seeing the farthest reaches of the world.”


Launched in 2008, the Ralph Lauren Watch and Jewelry Company, S.A.R.L., is a joint venture between Ralph Lauren and Richemont, two leading companies in the global luxury market. In this unique partnership, Ralph Lauren and Richemont design, manufacture and distribute luxury watches and fine jewelry through select Ralph Lauren boutiques and the finest independent watch and jewelry retailers worldwide. The watch collections feature the highest-quality Swiss Made manufacture movements and Ralph Lauren’s most iconic inspirations, from the Ralph Lauren Stirrup watches to the Slim Classique and 867 timepieces to the Sporting, Safari and Automotive collections. Ralph Lauren Fine Jewelry includes the signature Ralph Lauren Equestrian, Diamond Link and Chunky Chain collections, handcrafted with the finest materials and techniques.

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